What’s the point?

We are creating this free open-source library full of knowledge on how to listen and act on what you hear. We hand-on-heart know the reason we fail is because we have stopped listening. We think experts are helpful, but don’t rely on them; university degrees also have their place. But at Listen + Do, the greatest source of knowledge is directly from the street. We also don’t believe in gatekeeping knowledge, as part of our own values of community. Community is underpinned by connection, sharing skills, and knowledge. This is why this open-source library is important to what we do.

About us (A):

A01: Listen + Do Manifesto (2025)

A02: Our creds and experience (2025)

Business (B)

B01: Small business strategy (2025)

B02: Business habitual creep (2025)

Customer Interviews (CI)

CI02: What and how to do a customer interview (2025)

CI02: How to recruit customers to a customer interview (2025)

CI03: Steps in sensemaking (2025)

CI04: Collecting and storing raw data (2025)

Behavioural Archetypes (BA)

BA01: How to do behavioural archetypes (2025)

BA02: Discussion guide for behavioural archetypes (2025)

BA03: Behavioural archetype template (2025)

Branding (B)

B01: Build a memorable brand(2025)

B02:Business branding (2025)

Marketing (M)

M01: Marketing on a budget (2025)

M02: Get Google reviews (2025)

ASK (Q+A)

ASK01: How to use snapchat to do customer interviews with young people (2024) (coming soon)

Hey, is anyone actually reading this?

Welcome to our free open library of things to read, think about, and do. We’ll keep adding to this as we go. We don’t collect your details to access this stuff, but hey, if you find it useful or want us to cover something, send us an email! 💌 hello[at]listen+do.com